Uniqu Glowing Well-being
The Uniqu® range, developed by Orion, helps promote health and well-being proactively, allowing people to thrive at every stage of life. Our task was to co-create an entirely new nutritional supplement brand with Orion, from visual identity to marketing communication strategy and product launch.
The brand’s design approach was based on creating a look that encourages consumers to keep the products visible, turning them into a marketing tool in their own right. In the Nordic market, the visual identity of nutritional supplements has traditionally followed a clinical aesthetic with light color palettes. Inspired by international references and local market insights, we crafted a design language that radiates joy, boldness, and modernity.
The marketing communication strategy was shaped by the target audience’s behavior, with a strong focus on social media and point-of-sale visibility. Influencer marketing played a key role in driving awareness and engagement. The launch of the new range in late 2023 was a success, exceeding sales targets by +64%.
